Tracking the results of your marketing efforts can help you focus your efforts and make adjustments to win.
Google offers a great free tracking feature known as ‘Channels’. You can use these channels to track ads on specific URLs or to categorize ads based on their formats, keywords, location on web page and so on.
You can [...]
First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site.”
But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an [...]
After you are done choosing the right format and location for your AdSense ads, don’t sit back and wait for the money to roll in just yet. The next important step is to choose the right keywords for your web pages. These will influence both who visits your site, and how AdSense assigns ads to [...]
“Location, location, location.” It is true in real estate and true in advertising, including web advertising. Since the “location” of the user is your site already, the “location” of the ad in this context means on which pages, where on the pages, and so on. As noted, the less an ad looks like an ad, [...]
You can let Google decide for you the type of ads that will be displayed on your webpage, but as the website publisher, you may be in a better position to decide what ads suit the content of your website and how you would like them displayed. To the extent possible, whether chosen by Google [...]
