All About Adsense

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

The initialism “SEO” can also refer to “search engine optimizers”, a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

—

You’ve probably heard of SEO, since it’s very hot right now.  It stands for Search Engine Optimization.  SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.
The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site.  Let’s face it, most people are lazy.  They’re not going to spend time clicking and scanning tons of pages of search results.  Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site. SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
To understand how this works, you need to know a little bit about how search engines work.  Typically, a search engine sends out a spider to fetch as many documents as it can. Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query.
These indexers compute the keyword density.
Keyword density refers to the how often a certain word appears in a given document.  It’s given as a percentage.  Let’s say you have a site about running shoes.  A keyword density of 7% on “running” on that web page means that out of 1000 words, 70 of them are “running.”
Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords.  To give you an idea, a normal key word density for the main key words is about 3 to 7%.  What these people will do is have something insane like a 25% keyword density on their front page.  Then that page ranks #1 in search engine results when users search for that word.  Once the user is on the entry page, they’re likely to enter the site.
Pornographers do this by putting up sites that have content like:
Sex, sex, sex.  Sex is here.  You want sex.  We have sex.  Pix of sex, lots of sex.
See how annoying that gets?
Search engines used to use meta-tags to search for web sites.  This was nice, since the meta-tag was a hidden area of your page where you could put all the relevant keywords and not have to worry about making your content sound awkward by overusing certain words.