All About Adsense

After you are done choosing the right format and location for your AdSense ads,  don’t sit back and wait for the money to roll in just yet. The next important step is  to choose the right keywords for your web pages. These will influence both who  visits your site, and how AdSense assigns ads to you.

The number one mistake most website publishers make is to constantly choose  high-paying (i.e. expensive!) keywords assuming that it will yield them more  income. While it is tempting to choose such keywords to get higher rankings on  search engines, be prudent when it comes to selecting the right keywords that go  with the AdSense ads that are to be displayed.. Remember the goal here is clicks, not SEO rankings. This is a case where you often do not get what you pay  for.

Consider this scenario. Your webpage talks about wine tasting courses. You  review search phrases and keywords with “wine” in it and you find “wine rack” is  in the top three and available, so you buy it. The corresponding ads also focus on  buying wine racks online, wine storage and building your own wine racks. After a  week when you check on the statistics of your webpage and AdSense account,  you see that you are losing visitors and your income is dipping! The keyword  selection is faulty in this case even though it seemed like a good idea at the time.

Why? The visitors to your webpage were actually looking for wine racks and  have landed on your webpage talking about wine tasting courses instead. The  wine course types want to sign up for the courses, maybe buy a book on wine, or  a wine of the month club. They don’t want to build a wine rack. Think  strategically, not tactically.

Just because a keyword is high paying and is seemingly related, does not mean  it is totally relevant and you need something relevant. Relevance is more  important than value! In the above case, you could have – and should have –  chosen wine tasting tour, wine tasting party, wine tasting event, wine tasting  class, wine tasting school, course tasting wine and so on. You are interested in  relevance more than popularity. Tasting is a match. Racks are not.
Let’s look at some of the ways in which you can research your keywords for  AdSense ads:

• You can check out the popularity of various keywords if you already have  an account with Google AdWords. This way you will get an idea of the  popularity of various keywords as well as the cost and returns that entail.
• Google AdWords also has a tool known as the AdWords Keywords Tool  which can sometimes help you search for alternate keywords and  variations.
• Another tool known as Keyword Analyzer can generate numerous key  phrases that are typed by Internet users in different search engines.
• Consider getting a WordTracker account. They have an excellent tool that  suggests top 1,000 most popular keywords. This tool can also help you  create a list of relevant keywords for your webpage. You can learn a lot  from a small investment here.
• Another great idea is to search for top 100 keywords on 7search which will  give you an idea of high-paying keywords.

Your clickthrough rate will be boosted tremendously by including the right  keywords in your web copy, of course. Keywords occurring in your ads are  usually highlighted on the search engine results page. This also helps in drawing  additional attention to your ad.

The URL of your webpage is also an integral part of achieving success on  Google AdSense program, as it is on the Web generally. Current wisdom holds  that the keywords in the URL are equally if not more important than the ones  featured in the actual webpage content or in metatags. If you change your  ordinary URL to a keyword rich URL relevant to your market, it is possible to  raise your CTR as much as 200% or more without doing anything else.

Obvious domain names with the keywords that you want might be expensive to  purchase from a broker, but you can also buy used domain names that are no  longer active, often for just a few dollars per year.

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There are basically two different reasons why you would want to do keyword research and change your pages.

1. To get rid of irrelevant ads, so you don’t waste ad space on ads that almost certainly get 0 clicks because they are far away from what the visitor search for and expect to find.
2. To show higher paid ads, so you earn more per click.

So is Google AdSense keyword research something that should be treated differently from regular keyword optimization work?

Yes it should.

A page serving AdSense ads must serve a dual purpose.

1. It must attract enough search engine visitors by focusing on keywords with high demand but little competition. This is the way keywords are normally selected when you want the pages to generate traffic without having to put all your resources into tweaking and tuning the page.
2. It must attract high paying AdSense ads to maximize the revenue generated. >>AdSense keyword research

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Some  traditional ways to determine keyword competition.

R/S Ratio
Here, R refers the number of competitor websites for a particular keyword as per the search result of the search engine. And S refers the number of searchers using that keyword while searching their queries. This means that for better results, you have to choose the keywords with lower R/S ratio.

R/S ratio becomes polluted when someone uses the number of results as the number of competing websites. As explained above, counting the number of results as the number of competing pages is the biggest mistake one can make while choosing a keyword. However, the figure becomes quite useful when inanchor intitle is used to create R/S.
KEI Analysis
KEI (Keyword Effectiveness Index) is a formula for measuring the effectiveness of a keyword. The formula was devised by Sumantra Roy. However, this figure also depends upon the number of searches and competition, but with a difference. This formula analyzes the number of searches and competition in such a way that if the searches increase, KEI increases; and if the competition increases, KEI decreases. Higher the KEI, more profitable will be the keyword. However, it becomes polluted when the number of search results are used as the number of competitors.
Determining Traffic
Determining traffic for a keyword is quite important before targeting it. Along with the competition stats, it lets you make out the niches present in any industry. Besides, it lets you predict (to some extent) how much traffic you can expect if you promote a website around a particular keyword. There are two known sources for determining traffic. Overture Keyword Suggestion Tool (now a part of Yahoo Search Engine) and WordTracker. When talking about accuracy, Wordtracker monitors the queries on some meta search engines that actually render it inaccurate . Reason? There is no known stat about how much of the community you are targeting is searching on those meta search engines. However, it’s a good tool to make out the niches.

In my opinion, Yahoo owned Overture gives you more accurate stats than Wordtracker. This is for the reason that Overture is a PPC engine. It can show you how many people are searching for a particular term on its vast network. A network which is bigger than any Meta Search Engine. Still, it is not that accurate, but at least better than Wordtracker. The tools that are predicting Google Searches for you are just doing guess work. No one knows the algorithm they use.  >>Choosing the Best Keywords for AdSense